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Florida
Models
Age
and career appropriate modeling to be aggressively addressed with saturated,
long term online campaign.
What
is coming will not make us popular with some people, but we don’t
care. It is the right thing to do, and it needs to be addressed.
We care about models, and what happens to models and their modeling
careers, even if they don’t, or are too ignorant to know what
they are doing.
We also think that photography, especially when it deals with models,
talent, and people, is dangerous, and that it needs to be regulated,
like any high-risk business.
The following is also our opinion.
Teen modeling web sites and models being exploited have been an industry
scourge for decades, and ever since modeling moved onto the Internet.
Modeling job boards and online classified sites have been filled with
modeling “job” offers which are, literally, not good for
models.
Lawmakers have been unable to address this, too, as this is technically
legal. It doesn’t make it right, however, and where lawmakers
failed, we will succeed; we have the experience, education, and the
tactics to effectively address this.
Modeling jobs need to be age appropriate. Teen models have no business
posing provocatively or modeling things such as string bikinis. Is there
money to be made in this? Yes. Is it worth it? No. Is it healthy modeling,
or a mainstream modeling career? NO! We have met many models whom are
young adults, most of whom are no longer modeling, who have fallen into
this trap, of modeling age inappropriately when they were younger, and
they ALL have told us that, while they made good money in the sort term,
that it ruined their lives. Seriously.
Additionally, models need to be modeling services or products (i.e.
Be the face of the marketing of a business, for example) which is NOT
a conflict with the marketability of their modeling careers, and NOT
be the product itself (that is where it becomes adult work, and becomes
exploitive). There are a lot of insecure women out there who simply
do not know what they are doing and do not have good judgement about
this, and allow shady photographers to talk them into taking their clothes
off and becoming their own product (there is often a fine line between
actual art and exploitation. You have to know what you are doing, and
you have to have good judgement. Many out there will use the term “art”
to justify whatever they want to do, especially if it is at the expense
of others. EXPLOITATION IS NOT ART!).
Context is also critical. Models have to be very careful that the context
of their modeling work is solid, and that the pictures cannot easily
be taken out of context and used for something that they would never
have agreed to.
THESE situations are where modeling and photography become dangerous.
Simply put, pictures are forever, literally. Once they are taken and
the model signs a release, they have NO CONTROL over how those pictures
will be used. Those pictures also cannot be undone, EVER.
What is to say that the photographer, too, can’t claim that the
pictures were posted online and were stolen, and that he, or she, is
not responsible for them being used in ways that the model is against?
When is someone actually absolved of responsibility? Does the photographer
even know what they are doing? Can you trust the photographer? Can models
pay for not only their mistakes, but the mistakes of photographers?
These are all very good questions, and any smart professional has no
choice but to ask them. THINK before you DO. KNOW what you are doing
before you DO it!
Any modeling or photography carries with it a certain level of risk.
The trick is to be able to weigh out those risks and make the best decision
for your career and for your personal life. That “anything goes”
attitude being thrown around on social media ends careers before they
have a chance to begin and ruins lives; it is reckless, ignorant, and
professionally irresponsible!
People do not take the time and pay their dues by working with qualified,
experienced professionals to learn and to know what they are doing.
They network with other amateurs and learn their mistakes, and are conditioned
to accept those mistakes as the way that the industry works (they also
defend and support their exploiters, showing their lack of experience
and judgement). Worse yet, many of these amateurs are insecure and compromise,
lying, cheating, and stealing. There are too many amateurs out there
misleading people by portraying themselves as professionals or as having
more experience than they actually do, and this is not only fraud, but
it make them a scam! Faking until you make it is not professional, is
not ethical, and it hurts everyone involved.
Case in point: Several years ago, some models modeled for a photographer
in the Tampa Bay area, which seems to be, in our opinion, the worldwide
capital of modeling scams. The pictures taken were innocent, innocuous
swimsuit photographs. There is nothing wrong with that, right? Well,
normally, no, if the models were being paid to model swimsuits for a
swimsuit company and the model release locked the use to that specifically.
That was not the case here, however. What the photographer did next
hurt the models, though, and there was nothing that the models could
do about it. He lied to them and misrepresented what he was going to
do with the pictures (if anyone is dishonest about anything, they will
be dishonest and unethical about other things. You cannot trust them!).
The photographer, with signed releases in hand, sold the pictures to
adult businesses to be used in ads, and those models turned up in ads
promoting businesses that they would have never agreed to do. The use
was also a conflict of interest with the marketing of their careers,
and many of them lost work over it. Worse yet, the models were NOT PAID
for their modeling work, because the shoots were done as TFP, or trade.
The photographer, of course, made money at their expense (even if the
models were cool with how the pictures were going to be used, if the
photographer makes money, so should the models. Don’t be exploited,
in this case, a second time, as free labor for something that directly
makes someone money! This is how those fashion shows, supposedly for
“charity”, scam and exploit models, and it is one of the
ways that models can be scammed this way! We will also be fighting these
scams!).
Don’t be those models. This is a business which has risks, and
you have a responsibility to educate yourself and know what you are
doing before you do it!
What you do in modeling and photography may be legal as defined by the
law, but in many cases, it is being used as a legal form of something
that you may not agree with.
Florida Models and our sister sites will be fighting this (A prelude
to this came in September, 2012, when we took ownership of Florida Models,
and we cut off things such as teen modeling job offers from our job
board). Our upcoming next-generation talent resource sites will fight
this. All of our modeling job boards will fight this. We even have several
web sites in development, right now, which will specifically address
this, and do nothing but that.
It needs to be done, and it will be done.
07/27/16/0527
- 07/27/16/0527
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